NEW MEXICO AGING & LONG-TERM SERVICES DEPARTMENT

“We need a new look,

and we need it tomorrow.”

PROBLEM:

Problem: The agency is in transition with a desire to freshen our approach while also holding on to past treasures that have worked and are familiar to their customers.

SOLUTION:

Devote resources to building a comprehensive messaging system, including brand identity, promotional assets, print collateral, event signage, and a toolkit for a turnkey launch and promotion. Executed elements to support programming.

METHOD:

Assess prior work and pull gems to integrate into a fresh look and strategy. Full court press to meet condensed timeframe.

OUTCOME – ONGOING:

We are identifying needs and helping them to find success through positive engagement.