Case Studies
It all begins with a problem. And while no two are alike, the methodology I apply to unearth solutions remains the same. These real-world examples demonstrate how the process of fact-finding, engaging staff, systematic planning and change management work to bring forth successful resolution.
NEW MEXICO ENERGY, MINERALS & NATURAL RESOURCES DEPARTMENT
“We need to help people access the state’s tax credit programs.”
Create a public outreach campaign including tutorial videos and public service announcements explaining the tax credit application process for the Solar Market Development Tax Credit and Sustainable Building Tax Credit.
NEW MEXICO DEPARTMENT OF AGING + LONG-TERM SERVICES
“We need a turnkey communications program for our annual event that accurately reflects our mission”
Create a comprehensive messaging system, including event identity, assets and graphics, and collateral pieces delivered with a toolkit for partner engagement, and purposeful video content for presentations.
NEW MEXICO DEPARTMENT OF HEALTH – Better Together Grant Program
“How do we create systematic change?”
Create a grant program that advances health equity goals for diverse cultural, economic, and social populations through improved access to COVID-19 vaccination and information. Emphasis is placed on reaching defined demographics with low vaccination rates to provide a long-lasting, sustainable impact.
NEW MEXICO TOURISM DEPARTMENT - Advancing New Mexico
“We want to leverage this cross-agency communications model to give more people access to state resources.”
Create video testimonials that span state agencies and include Human Services, Economic Development, Indian Affairs, Veterans Affairs, Tourism, Agriculture, Workforce Solutions, Higher Education, and more. Give voice to the people whose lives we touch to build awareness so more New Mexicans may benefit.
NEW MEXICO DEPARTMENT OF HEALTH - “Trusted Voices” Grassroots Effort
“We need to talk to people
in a way they’ll listen.”
The landscape is constantly changing. The virus is changing, science is being discovered day-to-day and we need to be responsive with the information we have each day. The network is large and needs to be streamlined and tracked to ensure accuracy.
RIO ARRIBA COUNTY, NEW MEXICO – Census 2020
“We need someone to help get things moving.”
Rio Arriba County covers 5,896 square miles. With a single primary population center, the vast majority of the county’s residents live rurally and without reliable internet connectivity. How do we reach residents to complete their census?
SANDOVAL COUNTY, NEW MEXICO – 2020 Census
“We don’t know where to start.”
Sandoval County residents are not completing and submitting their 2020 Census data. County services that affect residents’ health and well-being depend on census data to qualify for federal program subsidies.
NEW MEXICO TOURISM DEPARTMENT - “TRUE” CAMPAIGN
“How do we speak in a united voice?”
50+ stakeholders, individually invest and doing their own thing. Yet they’re all trying to attract visitors to their New Mexico destination. The result was a mucky message to the consumer and limited success at achieving their goals.
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My approach to problem-solving begins with listening. It’s a no-judgment, heart-centered collaborative process. How might I be able to support you as a co-creator in unearthing solutions? Let’s start with a risk-free, complimentary consultation.